We’re only weeks away from stepping into a new year, and just in case you’re on the fence about whether to launch your new website or to revamp your current website, I want to answer the question rolling around in your mind: Does your business or brand really need an online presence?
It’s simple. Yes! Everyone is online, including your potential clients/customers. 9 out of 10 people receive news and updates via online and social media. These news stories and social media posts are linked to a website hosting the content they’re interested in reading or learning more about.
So, you could say that social media is one of the first steps that you can take to grab their attention. Many people are using it now, so if these platforms can help your business, then why not utilize them? Of course, that doesn’t mean that you should forget about the other marketing strategies that can be incorporated; you just need to find one that works most effectively for you. Luckily, places like Metric Labs – Digital Agency Sydney, will be able to provide you with all of their help and expertise so you can establish a marketing strategy that can help bring success to your business and service in the long run. With the help of social media, you can achieve anything.
Some of the clients I’ve met with initially believed that all they needed was a Facebook page or an Instagram account for their business/brand, but failed to realize that if they desire to be taken seriously, they had to come to grips with the fact that social media is for sharing information and building bonds. Yes, it brings awareness to your business, but it’s not necessarily for building and sustaining a business. It’s like when you go to the dealership to purchase your dream vehicle, and you continue to park it there instead of driving it home and parking in your own driveway for others to see. The dealership served an important purpose, but now you can show that shiny new *insert your dream car here* off on your own terms! You get to test the full capabilities of that car that you weren’t able to do on the test drive. I’m sure you get my point.
Yes, you may see some who do this and possibly draw great attention, but the downside is that once the potential customer or client sees enough on social media they’re going to ask, “What’s your website? How can I learn more about your company? Where’s your physical address listed so I can come by and pick up more items? Do you have online gift cards so I can send it to my sister in Georgia?”
Do you see where I’m going with this? If you don’t have a website, you’re going to miss out on A LOT of awesome clients and customers primed and ready to support your brand or business, who will then find a similar company that does have all of the above available at the click of a button. This applies to all businesses. If you don’t have an online presence, how are customers supposed to find out about your company and your services? This is even more important for self-employed business owners or independent contractors who might not be able to run their business for long if they don’t have any business coming in. That’s where an online presence can really help. For businesses like HVAC companies, for example, it can be difficult to get customers, which is why an online presence can help businesses get more leads and jobs. To learn more about the benefits of having an online presence as a HVAC company, it might be worth visiting Https://yoursgi.com/blog/hvac-leads/. Hopefully, that will inspire more people to enhance their online presence and grow their business digitally.
Having a website, and a successful one at that is more essential than you initially thought. How are you going to build a well-established business without having one of the things that can help you to achieve it? It may also be important that you pay a visit to sites like indexsy.com to see which web hosts are available to you to help increase the chances of making your website as successful as it can be. There are so many web hosting services available, so it’s important that you do some research to find the best one for your business. If you’re creating your own website, you might want to consider following a guide to make sure it’s being built properly. A lot of people find that Bluehost is one of the best for creating websites. If you’d like to use their services, you could read more about building a website with them online.
So, if that helps to get you on this side of the fence to have an online presence, click the button below to schedule your complimentary consultation to learn more about our in-house web design services.
I look forward to working with you!