The epidemic of food deserts throughout the country is a serious issue that needs even more attention. This is why I was excited about an email I recently received from my longtime brother and friend Hajj Hasaun Muhammad regarding the launching of the Quality Access Initiative.
Beginning in New York, The Quality Access (#QualityACCESS) grocery model is dedicated to providing food deserts in inner-city areas with better access to quality, fresh and natural food and household products. According to the above video, over 23 million Americans live more than a mile away from a supermarket.
“Essentially, we’re taking a Trader Joe’s approach by providing quality foods at affordable prices to underserved communities (food deserts). Rather than outfitting “big-box” stores, we will roll out in smaller locations to avoid massive operational expenditures- such as high rent- and direct capital to more efficient uses,” said Brother Hasaun in the email. “The aim is to establish a sustainable business model that can be scaled for rapid growth to become a significant competitor in the grocery industry.”
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