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First, you must like to write, because that is what blogging entails: While you don’t have to be an author or a novelist, you do have to desire writing to some degree. I have been approached by many people who inquire about getting a blog started, in which they say, “I was thinking about doing some blogging. How do you “get into it?”” The first question I usually ask them is if they love or like to write, because at that point I am happy to meet a fellow writer. However, their response is, “I don’t like to write. I don’t know how to write, I don’t really like to write, I don’t think I am a good writer… I used to hate writing in school, but I think a blog would be cool.” Then, they go on to say that they want to take it up as a “side job” to earn extra income. They talk about how “cool” it is that you can write a blog and make money.
So, you ask them, what is it that you want to write about? To which they respond, “I am not sure yet. I haven’t thought about that.” You try to delve a little deeper by asking more questions. “What do you think you could write about every day?” Their response, “I am not really sure.” So, you have now established that they don’t care for writing and that they don’t have anything that jumps out at them to write about, which means it’s likely that they don’t have interest in anything that could hold their attention long enough to maintain a blog about it.
Funny thing is, I get the same thing from people who express interest in writing a book. They approach you and ask, “How do I write a book? …How do I get started?”
The only way to write a book and get started, is to get started. An outline would be helpful. Brainstorming ideas of what you would like to share would be helpful. Deciding what your book will be about, will be helpful. But why does anyone need to tell anyone this? When people ask questions about doing something which aren’t more advanced to the process, it shows that they have done absolutely no research to begin with. Therefore, whomever your asking may look at your lack of beginner knowledge as a disinterest. You’re not interested in writing a book or producing a blog, enough for the person you’re seeking advice from to even share their knowledge.
You must do the beginner work on your own. Save your life-line for things such as, “What would you recommend I do as far as choosing a publisher?”
Well, what is your book about? “I am not sure, but I think my life would make an interesting story. I have a lot of stories to share” OK. That may be the case, your life may be interesting enough to put into a book. At least you have a start. Now you need to shop that idea. The book title and chapters and content will expand and change once you begin. Don’t worry about the ideas being all over the place, that’s the purpose for a first, second and third draft.
Same goes for the blog. Jot down some idea. Browse the internet for ideas. So, the second thing would be for you to find out exactly what you want to talk about. You will need to figure that part out on your own, because it will be your blog. You will also have to make time.
Who will you share this blog with? It’s imperative that you know your target audience. This helps you understand the marketplace for your blog. This helps you understand who you need to send this blog to and who will likely share it for you. You would not want to solicit auto geeks, with a blog about recipes. You need to determine who and where your audience is, so that you can reach them.
I also try to explain to people that blogs don’t just sit and accrue income. For some reason the public thinks that they can write one blog and it will produce income from the time they hit submit. I tell people who are not really interested in writing or blogging or giving attention to a blog daily, that this is not what they want to do and that it will not earn them any money just because it’s on a blog spot, website or word press. They have a warped impression that they can write one blog every five months and just because it’s on their WordPress, its making money. My advice for bloggers who begin without their own website would be to choose the platform that suits you. Find your niche, something you love or like enough to talk about every day. Something you don’t mind doing and being involved in. Something that if it were to consume you, you’d be fulfilled.
Every Blogger is not an Influencer: This is where things are misconstrued. Some people create blogs as a hobby, by which they chose to monetize at some point or not. Some bloggers create blogs that showcase a variety of things they do, which is under their niche and fortunately gets noticed once their blogs grow. Some bloggers go on to become influencers, who get paid to list, post and advertise products and business services but only after they have built a following and have shown that they have an audience of people who will read their blog and potentially be influenced by their opinion. Becoming a blogger today, does not automatically guarantee that you will be an influencer by tomorrow. Unless, however, you already have the strong following.
A Bloggers life can appear to be uber fabulous when you get to the top of your game. Their pictures are lovely, they appear to have all the latest and greatest in fashion, accessories and technology. They take trips, are invited to private and exclusive events, they hobnob with the best of the best and they meet fabulous people in the process. The have awesome dining experiences in some of the country’s most luxurious locations along with having a night cap, courtesy of the 5-star hotel that they are staying in as a comp. So, then everyone suddenly wants to be a blogger, but have no idea what it took to build a fan base, a following, a reputation, or the preparation that went into selling themselves to companies to be brand ambassadors or influencers for their product or service. It is a genuine business and one that you must be passionate about doing because you are the engine behind the work.
Don’t be discouraged if you don’t have the following when you start. Very rarely did anyone. You can build your following as you build your brand and your blog. You can increase readership and subscribership through social media sharing tools, platforms and creatives, which help to market your blog. Keep your blog fresh, up to date and current. If you are writing great material that people show interest in reading, you’re on your way. When your audience see that you put a lot into the blog, supplying relevant content, information and solutions related to your niche, they will show appreciation via comments, likes, shares and following.